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OUR STORY
THE BRAND
The brand stands for positivity and to feel good. Allegra is the first brand in Belgium to sell positive mirrored quotes. The meaning about the mirrored quotes is that Allegra wants to spread positivity but it is also important that you receive it yourself, the best way to do that is to look in the mirror and say the quote out loud to yourself.
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The slogan of the brand is "TRUST YOUR INSINCT", it is specially placed at the back of the neck to remind you, you always need to trust your instinct at the end.
THE DESIGNER& FOUNDER
Tieghan-Allegra Lorriper is the Founder and the designer of the brand. She started the brand in January 2022 with the concept of spreading as much as positivity she can. Every quote is handmade and placed on the sweater.
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